How I Work:

The thing is, I find that most of the time, businesses don’t struggle with the writing itself…

It's the clarity and direction that causes the problems.

The whole essence of The Write Guy is centred around creating that sense of peace and clarity through each stage of the process. 

This ensures that everything that follows – from words to design to products or sales – works together as one unified, lovingly-oiled machine.

Most of the time I write the copy.

Sometimes all you need is someone to just guide your thinking.

Either way, I’ve learnt that the value is in the clarity.

Ways to Work Together: 

Done-by-me

For business owners who want both the thinking and the execution handled toes-to-teeth.

Once I get the full picture of your business and we ensure the structure and messaging are clear, I write the full website copy – grounded in strategy, but full of personality, intent and words that just sound good. 

LET's DO IT

Best Fit if You're (Hover)

I'M IN

Full Website & Launch Copy

DONE-WITH-YOU

Best if you want...

1.

To provide basic input without having to worry about creating drafts or sounding perfect. 



2.

3.

Copy  and strategy taken fully off your plate. You might have tried, but it's just not working for you – or you might know your imits and just want to pass it on to someone who knows what to do.



A consistent voice handled start to finish. I'll give words that align to your voice, your tone, and exactly how you want to sound

4.

You have a brand that's launching or relaunching, and you want to make the most of it, but you're stuck or have NO idea where to start


Guided Structure & Messaging

Not everyone wants their copy written for them — and that’s honestly no stress in my book.

This option is for business owners who want to own their message, but not the overwhelm behind figuring it all out.

Clarify what you’re actually trying to say, so you can be confident in finding your target audience, and writing specifically TO them.



Shape your structure, hierarchy, and flow so it doesn't just sound good, but it gets results too. 



Use creative prompts and my guidance to write clearly and confidently.



I'll Help you

1.

2.

3.

HOVER FOR HOW I HELP

LET's DO IT

YES PLEASE

I'M IN

Content & Retainers

I’ll write your everyday messaging, carefully curated to be professional and on-brand. And, you know what’s great?! The credit is all yours.

From long (yet concise and informative, obvs) educational blogs, to conversational, fun newsletters and emails, I’ve got you sorted.

Blogs written with two key things in mind. The first is optimising your site for search engines and AI discoverability by using highly searchable phrases and keywords. The second (more importantly) is that it sounds good and shows off your expertise. 

EDMs – Email marketing sequences optimised for storytelling, sales or anything in between. 

Campaign or Ad Copy that works well and sounds even better. 

Social Content that's customised and optimised channel by channel – because your LinkedIn post isn't going to the sound the same as your Insta caption. 

Potential Options

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HOVER FOR Some Examples

Ongoing Support 

LET's DO IT

Strategy & Consulting

Some of the work I do doesn’t fit neatly into a package – and probably shouldn’t.
Strategy and consulting support is available for businesses who need clarity, direction, or second-level thinking. Usually it’s here for past clients or referrals.
If it’s not the right fit, I’ll tell you, so neither of us are wasting our time. Plus, if I feel like there’s someone better for the job, I’ll absolutely pass you on to the right person.

LET's DO IT

By Request

Many clients choose to write their own copy (sometimes with the help of AI) after we’ve clarified the message, structure, and tone.

As much as it's so helpful for a lot of things, AI is only as good as your prompt, and it will never, ever supersede a decent creative person in terms of authenticity or functionality. 

PLUS (and this is a big thing to mention), AI hates AI. If it picks up that your site is just slop, it won’t rank it, or use the info to provide search results. 

ENQUIRE NOW

A love/hate note about AI

Kind Words KIND WORDS KIND WORDS

Kind Words KIND WORDS KIND WORDS

We worked with Lochie for several years and not only is he a great person to work with, reliable and efficient, but he also nails the content writing process.

His words help businesses communicate effectively with their target audiences through clear, compelling content. We highly recommend Lochie to anyone looking for a content writer.

Leon – Create Develop

Aly Marie Photography

I worked with Lochie for the launch new website and rebrand, and he was just so amazing to work with! Right from the start, he was super responsive and worked hard to meet the tight timeline I was working with for the project.

He took the time to really understand what my goals were and made sure the copy spoke directly to my ideal client. The whole process, from receiving drafts to giving feedback, was super easy and seamless, which led to incredibly fast turnaround times. I'd definitely recommend Lochie to anyone needing copy for their business!

keana – Propell property

"Thank you again for all that you do – our newsletter has never been at a higher open  rate (30% + each week)."

He somehow not only completely emulates my business' language, but more than that - my business' personality and heart.
I'm so looking forward to future projects and their success, thanks to Lochie's amazing skills and support.

Remi jordan Photography

Lochie has been the most caring, personable and reliable copywriter I could have ever asked for!

I worked with Lochie on my website copy for Jes Lea Creative last year, and found the process so easy! Lochie really takes the time to understand you as a person, as well as a business owner, and writes in a way that really feels personal and real, whilst also keeping the SEO and proper grammar in check! (Something I definitely needed help with!)

Jess – Jes Lea Creative/Storytold studio

"Would recommend him 100x" 

Interested in working together?

Get In touch

If you’ve outgrown your current messaging and want to get clear on what actually needs to be said, the best place to start is with a conversation.