Projects built on clarity, structure and understanding the people behind the business.
My Work
What I did and how I said it:
Property investment blogs, emails and social media copy.
Through an informative, yet personable tone, Propell's relationship-based services are promoted in a way that's not too salesy, nor too real estate agenty.
What I wrote:
Taking the punt to get things going, is the key to succeeding at smashing our goals. It doesn’t matter what it is, business, health and fitness, or financial.
Having the confidence to just take that first step is what really matters. Why? Because at the end of the day…
Action breeds action, and activity breeds activity.
Conversely, inaction and procrastination can start a cycle of stagnancy – when you want to achieve a goal, that’s definitely not ideal.
Propell Property
Uepi Island – Resort, Solomon Islands
What I did and how I said it:
Blog and Social Media Copy to align with refreshed brand and sell new offers – including retreats.
What I wrote:
First and foremost, we really need to bring up what might be the most sought after activity for thrill seekers and underwater fanatics…
Sometimes, there’s absolutely nothing better than hanging in your hammock, reading a book and enjoying the sounds of Uepi – especially if you’re 10 steps from the water’s edge, you’ve seen a family of manta rays on your morning snorkel and you’re about to have lunch brought to your room.
Eye Geeks – LA Optometrist
What I did and how I said it:
Full Website Copy Redevelopment.
Blog Writing
Finding the balance between friendly conversation and
in-depth knowledge and expertise was key here.
What I wrote:
aɪ giːks: noun
The perfect mix of optometric passion and professional expertise – with a touch of geekiness.
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Our tears are a delicate composition of mainly water and oil. They don’t just come out when we’re sad – our tears function to help ensure our eyes are properly lubricated at all times.
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How do we diagnose Keratoconus?
Topography. Like the earth, our eyes have hills and valleys...
Tuscany Adventure Tours – Cycling & Luxury Travel
What I did and how I said it:
Full Website Copy Creation.
These words centred around a balance between luxury and a once in a lifetime local experience.
What I wrote:
Experience Tuscany like a local – with the locals!
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Bike with us as we explore the wonders of Tuscany’s hillside trails… end the day with a post-ride massage and a glass of local Italian wine at your country Agriturismo oasis. We will treat you to our very favourite local food at the most incredible trattorias, and finest restaurants in Tuscany.
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Rolling hills, trattorias, lush countryside and great food and wine – our unique, small group guided bike and leisure tours through the heart of Tuscany will have you feeling like a local.
Directors Edge – Wedding Videography
What I did and how I said it:
Web Copy and Ad Copy crafted to celebrate Glen's quality work and incredible vibe. We worked together to hone in on his voice and bring clarity to the structure of his messaging across these channels.
What I wrote:
From the first chat and the first dance, to the final edit, I’ve got your back.
With 18+ years and over 900 weddings of experience, I know where to be, where to look and what to capture to make sure you get a wedding film that’s literally the highlight film of your best day ever.
Peninsula Chamber Musicians
What I did and how I said it:
Promotional print copy
Inherently formal orchestra-speak, mixed with some well-bridled excitement to announce the New Year’s plans.
What I wrote:
After such an extended break, we are looking forward to once again forming as a group to practice some beautiful music, including both well-loved classics and some lesser-known surprises. Most of all we are looking forward to welcoming our audience back and seeing everyone after two incredibly tumultuous years. Bring on 2022!
Clean Health – Online Fitness Education
What I wrote:
What do we value?
Freedom
Freedom to work, learn and what calls you whenever, wherever – Our remote work style shares the same concept as our education, allowing our students and team alike to enjoy a unique freedom.
What i did and how i said it
Full-scale 40+ Page Web Copy Redevelopment.
Worked closely with internal marketing and external agency partners to deliver consistent messaging for one of Aus' biggest fitness educators.
The Permit Co – US-based Permit Consulting
What I did and how I said it:
Website Copy crafted to balance Jordyn's personalised, high-spec service, with the process-driven nature of the construction permit industry. Clarity and messaging strategy to work seamlessly alongside her new brand.
What I wrote:
Bringing clarity to the complex world of permitsYou’re in charge of a major construction project (or a few). You’re managing budgets, design decisions, vendors… and on top of it, you’re expected to secure the building permit.
Don’t worry about it – I’ve got you covered.
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The go-to connection for Architects, Project Managers and Contractors – solving your permitting needs across the USA.
We worked with Lochie for several years and not only is he a great person to work with, reliable and efficient, but he also nails the content writing process.
His words help businesses communicate effectively with their target audiences through clear, compelling content. We highly recommend Lochie to anyone looking for a content writer.
Leon – Create Develop
Aly Marie Photography
I worked with Lochie for the launch new website and rebrand, and he was just so amazing to work with! Right from the start, he was super responsive and worked hard to meet the tight timeline I was working with for the project.
He took the time to really understand what my goals were and made sure the copy spoke directly to my ideal client. The whole process, from receiving drafts to giving feedback, was super easy and seamless, which led to incredibly fast turnaround times. I'd definitely recommend Lochie to anyone needing copy for their business!
keana – Propell property
"Thank you again for all that you do – our newsletter has never been at a higher open rate (30% + each week)."
He somehow not only completely emulates my business' language, but more than that - my business' personality and heart.
I'm so looking forward to future projects and their success, thanks to Lochie's amazing skills and support.
Remi jordan Photography
Lochie has been the most caring, personable and reliable copywriter I could have ever asked for!
I worked with Lochie on my website copy for Jes Lea Creative last year, and found the process so easy! Lochie really takes the time to understand you as a person, as well as a business owner, and writes in a way that really feels personal and real, whilst also keeping the SEO and proper grammar in check! (Something I definitely needed help with!)
