Still wondering what copywriting actually is? That’s fair, it took me a while too. 
Check out what I can do to help!

websites that (politely) grab readers by the collar.

I'm not gonna lie, websites are pretty important. At the end of the day, they’re what can make or break your buyer’s decision-making process.

If your web copy doesn’t INSTIL your readers with understanding or make them go OH, NICE, THIS IS WHAT I NEED – are you really making the most of your epic business? 

LET's DO IT

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LET's DO IT

Website Copy

The Process

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Let’s get to know each other! 
Initial conversation surrounding business, motivation and direction in order to really work out exactly what you want and how you want it. 

You’ll send me some of your specific ideas/old copy for what you want on each page – and I’ll get crackin’.

I’ll do some further analysis of brand identity and style guide (if you have one). AND I’ll get into some search Engine Optimisation (SEO) research and implementation.

Curation of compelling and informative copy, carefully edited to align to your brand’s identity, your business and you as a person! Of course with an interim and final draft to be looked over by you.

Social Media Captions

The Social Media world can be an all-encompassing black hole. Or, it can be the game-changer, that takes your business to the next level. It’s a fine line between the 2. What I’ve found is trying to do the whole lot yourself, can make things seem like the former. I’m built to write concise, witty and, most importantly, insightful captions, carousels and promotional copy.

Initial chat, where we’ll work together
to examine and analyse your current brand voice, by looking at existing content, your goals and your strategy.

Monthly chat to some up with ideas and organise thoughts into some dot points for each post!

Creation of compelling, witty and informative copy, that aligns to your brand’s identity, your business and you as a person!

Careful editing that produces high quality written content, that builds upon your community and fosters connections with new and existing followers.  

The Process

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LET's DO IT

HOVER FOR PROCESS

LET's DO IT

Content Writing

I’ll write your everyday messaging, carefully curated to be professional and on-brand. And, you know what’s great?! The credit is all yours.

From long (yet concise and informative, obvs) educational blogs, to conversational, fun newsletters and emails, I’ve got you sorted.

Intro call – let’s get to know each other. We’ll chat about what we ate for breakfast, our favourite colours, and maybe even your biz! Figuring out what you want (and need is the key here)

Monthly call to organise the content. Let’s brainstorm those ideas over a 30 min meeting, and get to the bottom of what’s being written.

I’ll get to business and have you some funky content to throw out there, carefully formulated to convey your brand in the finest way.

I’ll send you a draft, with the opportunity for any changes and enhancements to be made – I’m all ears!

The Process

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LET's DO IT

HOVER FOR PROCESS

Emails, Blogs, Reports and Proposals

Pen For Hire  

Looking for some professional words that speak to EXACTLY your ideal client, quick smart? Well, you’ve found your new best friend. 

Anything from your website’s landing page and services, to a couple of blogs and accompanying carousel posts. Whatever you need, let’s make it work 

You realise this is EXACTLY what you need – so, you book in the session HERE.

We organise a day that works for both of us (You only need to be around for an hour or so in the morning), and you send through examples of brand voice, past work for me to examine!

We have our lil chat on Pen For Hire day, organise what’s getting done, get some notes out there.

Bob’s your uncle, I’ll get to work on creating something special for you to take to show and tell. Back to ya by the end of the day, with an hour’s worth of revision if necessary .

The Process

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LET's DO IT

HOVER FOR PROCESS

LET's DO IT

Blogs, Socials and Web content IN A DAY!

Constructive Criticism Sessions

Ever had a coach or teacher tell you that you’re wrong, or need to do better? And you just feel like that helps you go to the next level? Well, here’s the copywriting version of that! Let’s spend an hour together working through your content, figuring out together where you can up your game. These short and sharp analysis sessions are all about allowing you to implement some key things to take your writing to the next level. It might be your email chains, your socials posts, your website, or even a passive-aggressive letter to your neighbour.

You realise this is EXACTLY what you need – so, you book in the session HERE.

We organise a date and time for our chat. You organise any pieces that you want to look at and chat about, 

I’ll send you a survey form to get all the information from you I need, like your goal for the session, how much copy experience you have, your dog’s name and anything else important or interesting

Voilà (see I DO speak French!), the session is locked in and we’re ready to go when we meet up for a fun and (kind) criticism filled hour of power!

The Process

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LET's DO IT

HOVER FOR PROCESS

Need help with your content? But don’t wanna splash out too much?

LET's DO IT

Kind Words KIND WORDS KIND WORDS

Kind Words KIND WORDS KIND WORDS

 I found that I could hand off work to him and he'd whip it up super-quickly at a really great standard - really embodying the voice of whichever client it was that he was writing for! I didn't have to worry that Lochie didn't 'get' their brand voice because he just slipped into it super seffortlessly and took on whichever structure was needed at the time with minimal instructions - which made things really easy for me.

ASH - The Social Creatives

"Lochie was super easy to work with, with a really clear and straightforward process."

Bianca – Blog client

"Work was always very consistent, high quality and on-time!"

keana – Propell property

"Thank you again for all that you do – our newsletter has never been at a higher open  rate (30% + each week)"

Overall, I’m so happy with my content! Everything has exceeded my expectations! It’s the first time I’ve outsourced writing and it was a breeze. The whole process was so seamless.

Jamie – First Assistant

"The language Lochie used in my content spoke so clearly and directly to my target audience!"

He can take some pretty average scribbles and keywords and turn it into amazing and witty content, that not only is easy and pleasant to read but actually helps your business grow! Cannot recommend enough!

Gabby – Gabrielle Jean Media

"Lochie is such a talented writer!"

Interested in working together?

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