About The Write Guy
Clarity-first thinking, and top-tier words to help your business say EXACTLY what needs to be said.
Hey, I’m Lochie!
I’m Lochie – a copywriter and messaging strategist working with small and medium businesses who care about clarity, quality, and long-term alignment.
I’m all about taking a calm, collaborative approach to helping people untangle messy thinking without taking over their voice.
Obsessed (sometimes to my own detriment) with hitting deadlines and demands, my work is always personal, thought-out, and built around helping you get exactly what you need to thrive.
In other news, I have Degrees in Chemical Engineering and Business Management, I love the snow and over the past 4 years, I was lucky enough to shift TWG from a random side hustle to a full time gig.
I also run a full service marketing team for businesses in the world of Hotels, Homes and Hospitality – ThreeH Agency .
Here's how I approach my work:
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Most business owners don’t struggle because they can’t write – they struggle because things get muddled up in their brain, and they're just too close to their biz.
I’m no different – it took me 3 years to revamp my messaging lol. They say it's way easier to do the work for other people and it's true – but I ended up sorting it myself too, how good!
I work with business owners to slow things down and get clear on what actually matters, so you can be sure the messaging – and your brand as a whole – reflects both the business and the faces behind it.
At the end of the day, this then makes creating your content, launching new products or services, and just existing as a business owner so much simpler – because you have a foundation to work from.
This business’ whole existence is grounded in understanding what you need and how I can best fit the job, I won’t ever force you into templates, trends or tackiness that doesn't speak to the essence of your brand.
Let's Chat Foundations
I'm here to make sure you have clarity first – and everything else second.
If we don’t even know what we want to get across to our target audience, how on earth are we meant to actually provide any sort of valuable messaging?
That’s why my foundations are all about understanding:
What you want to be known for
Who you’re actually speaking to
How your message should flow and connect along the customer/buyer journey.
Without this, even the most spellbinding, delightful copy, or unbelievably cool design can completely miss the mark.
Let's Chat
So, what does this actually mean?
Once you're set with a clear foundation, there are a few ways we can go forward...
Sometimes I write the copy end-to-end.
Sometimes I guide the structure and messaging so you can get the words out yourself.
The beauty of it all? The path changes, but the thinking doesn’t.
Check out my services
Some Experience & Extra Context:
Over the past 4+ years, I’ve worked with a mix of business owners, creatives, and teams helping shape messaging across websites, brands, campaigns, and ongoing content on socials, blogs and emails.
From leading Fitness Education Companies to Photographers and Property Investors, I love helping businesses and their products and services shine.
Some clients come for copy.
Others just come for clarity.
Often, it’s both.
